![]() ![]() New details were also shared on Cook's influence on the iWatch, with the report noting Cook has been "less involved" in the direct engineering of the device, delegating the hands-on roles to other executives such as Ive. “People felt exactly the same way when we were working on the iPhone,” Mr. And that includes the clamor for some exciting new thing. Honestly, I don’t think anything’s changed,” he said. Moreover, his attempts to broaden Apple's brand by expressing support for initiatives such as environmentalism and charitable giving were also highlighted.Ī number of Cook's peers spoke on Apple's pressure to deliver another breakthrough product, with Apple design chief Jony Ive saying that Cook has "not neglected" the company's central mission of "innovation," noting that it has been "hard" for the company and its CEO to "be patient." ![]() The report notes Cook's differences in management compared to Apple's late co-founder Steve Jobs, sharing how the CEO has made key decisions to release unique new products and acquire new talent over the past few years. The profile also sheds new light on the development of Apple's highly-rumored "iWatch" smartwatch. A new profile on Tim Cook done by the New York Times has shared a variety of details discussing the Apple CEO's leadership style over his nearly three year tenure as the head of the company, including his influence on product development, brand expansion, and "quiet" approach to design. ![]()
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